About Us

Accelerate Growth & Increase Operating Margin

Providing market intelligence and data analytics for Home Health, Hospice and Post-Acute Facilities is viaDirect’s core business – it’s what we do every day.

Utilizing our web-based applied analytics portal, viaDirect delivers data in an easy to use, flexible format empowering your organization with the insights needed to drive operational improvements and grow your admissions.

viaDirect can help you better understand today’s challenges, and turn them into tomorrow’s opportunities.  Our technology solutions (viaTrack and viaSmart), include a full range of customizable data and analytics solutions designed to:

  • Reveal insights into your performance against benchmarks and competitors
  • Provide the needed edge to gain additional relationships & volumes
  • Increase operational performance while improving bottom line results
  • Discover geographic areas for targeted expansion and secondary marketshare
  • Identify untapped referral partners to maximize your sales efforts
  • Develop smarter marketing strategies and gain more referrals

Company Leadership

John Kiehl, MBA

Principal & Operating Partner

With over 17 years of experience in the homecare industry, John has been successful as a CIO and an Operations Executive with some of the largest agencies in the country. With a profound understanding of the industry and the metrics that drive it, John has developed numerous in-house software tools to overcome the limitations of commercial billing, point of care, and EMR solutions as well the first decision-support tool of its kind in 2000 dedicated to the then new PPS environment.

Ginger Voss

Principal & Operating Partner

Starting her career in healthcare almost 15 years ago with Gentiva Health Services, Ginger held several progressive positions within the Gentiva Consulting and M&A divisions; including leading both as Vice President.  In 2012, Ginger became Chief Operating Officer of Transpirus; a Revenue Cycle Management, ICD10 Coding and Consulting Services company.   Throughout her healthcare career Ginger has worked with large national providers to local independent and hospital-based agencies in order to help improve operational processes, clinical outcomes and financial performance as well as provide guidance for driving organizational growth strategies.